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The transmission of coded programs so far has been precluded to small and medium sized
local TV broadcasters primarily for 3 reasons:
- Legal: Finally overcomed with the law decree n° 545 dated December 23rd 1995,
that introduced new amendments to the norm in order to extend the right to private
television enterprises to transmit in coded form.
- Technical: Italy is currently one of few countries in the world where pay TV
transmit exclusively using land aerials, that means a lot of technical difficulties that
systems currently available for coded transmission, using satellites or cable links, have
not fully been resolved.
- Economic: The setup of an environment suitable for coded transmission requires a
considerable investment not only for the transmitting side, but also for the receiving end
where decoders have to be purchased and distributed to customers.
Ping Pong has been designed for this specific market and has solved in a
brilliant and economic way the technical problems mentioned, minimizing as well all
related costs.
